Sarah Teasdale is Managing Director of Butcher & Gundersen, a design and communication consultancy based
in London. With a first class degree in graphic design, she has over 20 years’ experience in the industry having
joined B&G as a junior designer in the late ‘90s, before taking over the agency with her fellow designer, Zeffy
Dougekou, in 2009.
With a company philosophy of Uncomplicated by Design and her passion for creative problem solving forged
with an attention to detail, Sarah has helped clients to build their brands and improve communication, creating
simplicity from complexity and removing consumer confusion. Throughout her career, she has worked across a
broad cross-section of sectors and clients, from global literature for Chevron Texaco and complex application
forms for Legal & General, to tobacco packaging warnings for the European Commission and the rebrand of the
UK’s second largest brewer, Marston’s.
Alongside Zeffy, Sarah runs B&G with a straightforward and common sense style, motivating and empowering a
diverse team of amazing people to do amazing work. She works closely with her clients, becoming more than just
a design supplier, but a strategic partner and an extension of the team, investing time in understanding as much
about their product, brand and service as they do…whether that be engine oil or life insurance.