Tamara founded The Social Element (formerly Emoderation) in 2002, before the explosion of social media, with the ambition of challenging the conventional agency model. Her pioneering approach has created a global business (now 300+ strong) predominantly through a highly-inclusive remote working model that is truly innovative. Today, the agency works with some of the world’s biggest brands to ensure their social media is creating genuine human connections with consumers, while solving their business challenges.
From the early days of online forum moderation to the ubiquity of Facebook and Twitter, Tamara has used her experience to help develop best practice standards in the industry and beyond. She is passionate about making the internet a safer place and was an original member of the UK Government Taskforce advising the British Government on safeguarding children online. In 2013, she co-founded Polpeo, which help brands withstand a crisis breaking online through the use of simulation technology.
Tamara is passionate about the power of people; a hands-on mentor for entrepreneurs; a special advisor to the Internet Commission; a founding committee member of SeriesQ, a network for LGBTQ people at startups in the UK and works closely with the Founders4Schools charity that aims to inspire and prepare children for the world of work.